Social Selling im B2B

Social-Media-Marketing im Hochschulbereich

This paper presents social media marketing strategies and methods for the academic area regarding specific target groups and marketing goals. Current social media marketing activities for promoting the newly established chair of media informatics at the University of Regensburg are discussed by analyzing a corresponding field study.

The B2B enterprise telco market: Selling integrated solutions requires a new data-driven approach to pricing

Selling Information Selling Information *

We study a dynamic buyer-seller problem in which the good is information and there are no property rights. The potential buyer is reluctant to pay for information whose value to him is uncertain, but the seller cannot credibly convey its value to the buyer without disclosing the information itself. Information comes as divisible hard evidence. We show how and why the seller can appropriate a su...

Social Networks IM Forensics: Encryption Analysis

Abstract—In most regards, the twenty-first century may not bring revolutionary changes in electronic messaging technology in terms of applications or protocols. Security issues that have long been a concern in messaging application are finally being solved using a variety of products. Web-based messaging systems are rapidly evolving the text-based conversation. The users have the right to prot...

Selbstorganisiertes Lernen im Studium durch Social Media

Die Nutzung von Social Media ist fester Teil der Kommunikation und der Informationsbeschaffung unter Studierenden. In diesem Artikel wird basierend auf einer Voruntersuchung die Auswertung einer fünfjährigen Begleitung des Informatikstudienjahrgangs Wintersemester 2011/2012 durch Social Media Unterstützung dargestellt und diskutiert.